History of the brand
1993
Trademark registration June 30, 1993
Company
Florelle is an italian brand estabilished and founded in 1993.
The idea behind the original project was to offer an high quality product at the right price.
Trough its wide range of products Florelle give the possibility to everyone to express his personality.
Florelle enjoys universal trust and the enthusiasm of a highly quality management, always guarantees the highest quality products and the finest service.
The experience made in make up sector in over 30 years on the market, knowledge of the beauty trends, were the basis to create something that met quality products and desires of customers.
The continuous search for original textures and shades is combined into quality formulas with guaranteed performance. The result is a perfect combination of quality and creativity.
Originally sold in Italy and Switzerland, Florelle is now available in more than 35 countries throughout Europe, Asia, Africa and South America.
History of the brand
1994
Establishment of Export Service SAS, unique distributor for Florelle since 1994
History of the brand
1995
Transfer of Export Service SAS to the historic headquarters of Via Canevari 24, Milan
History of the brand
2011
November 2011. New headquarters of Export Service SAS
History of the brand
2019
May 2019. Export Service SAS acquires 100% of the Florelle brand
Mission and Vision
Was created back in 1993 and since then has been offering trendsetting, colours and quality to women worldwide.
Originally sold in Italy and Switzerland, Florelle is now available in more than 35 countries throughout Europe, Asia, Africa and South America.
Florelle enjoys universal trust and the enthusiasm of a highly quality management, always guarantees the highest quality products and the finest service.
